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Good, Better, Best – Value Brands or False Economy
This branding plays to the strengths of the UK’s three-tier: Good, Better, Best product strategy. From price-orientated, to quality orientated, to those who stick safely to the middle-ground; retailers own-brands encompass a well-balanced mixture of not only price and quality; but also quaint familiarity to seal the deal… Full article at SCCG…
SCCG attend FSDF Annual Lunch 2019
The Supply Chain Consulting Group are looking forward to attending FSDF’s upcoming AGM and Annual Lunch – 23rd May 2019 – at Lord’s Cricket Ground, London. As Associate Members of FSDF, SCCG is proud to be sponsoring this highly anticipated event. Read more over at SCCG!