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Good, Better, Best – Value Brands or False Economy

This branding plays to the strengths of the UK’s three-tier: Good, Better, Best product strategy. From price-orientated, to quality orientated, to those who stick safely to the middle-ground; retailers own-brands encompass a well-balanced mixture of not only price and quality; but also quaint familiarity to seal the deal…

Full article at SCCG…